BLUEPRINTS
The Fast, Effortless, Proven way to capitalize on user attention.
Functionality Types
Foundation
While your brand video plays, users can expand an element on the side with your CTA. With guaranteed attention, we can drive top-funnel movement. With light interaction opportunities, we can drive CTR.
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Foundation Carousel

Here, users navigate through your brand story frame-by-frame while your video auto-plays. This keeps brand storytelling power in the hands of the brand. Users see content in your preferred sequence.
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Multiple Video

If you can’t pick just one video for our container, why not pick up to five? This experience allows users to navigate through a selection of your video assets. This experience is perfect for video starts.
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Content Collection Exploration

Akin to a microsite, this exploratory unit offers multiple focus paths in one experience. This allows for personalized storytelling, and the chance to give each chapter in your story its time in the spotlight.
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Poll

There’s no more valuable information than understanding how users think and feel. With our poll unit, you can use our attention guarantee to see what motivates true[X] users to take action – all while your brand video auto-plays.
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CTV Coming Soon
Branching Segmentation

With an optional video, users can “branch” into committed paths. This user experience involves multiple resolution frames, based on the initial content selected by the user.
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Language Toggle: Functionality Types
Foundation

This experience empowers users to select their preferred language (English or Spanish) thereby allowing efficient, multi-lingual marketing at scale.
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Pharma: Functionality Types
Fast, Effortless, and Proven user flows designed with scrolling ISI panels to seamlessly house Use and Important Safety Information, Medication Guides, and Prescribing Information.
Foundation

With guaranteed attention and light interaction, this drives top-funnel movement and CTR.
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Foundation Carousel

This strategy gives the user an on-rails exploration through a brand story.
PSD Template
CTV Coming Soon
Content Collection Exploration

This allows for personalized storytelling and the chance to give each chapter in your story its time in the spotlight.
PSD Template
CTV Coming Soon
Blueprint Documents
Product Capabilities
This internal file outlines the capabilities that are supported within each product, functionality, and device as well as those that require Custom development.
Interactivity and Efficiency Deck
This is a client-facing deck designed to highlight the quickest ways to get a true[X] unit live. It showcases Blueprints currently available across Desktop, Mobile, and CTV. As new Strategies go live across all platforms, this deck will be updated.
Vertical Efficacy Deck
This deck shows which Blueprints drive the best brand lift for a given vertical. Not every vertical is represented. In other words, we’ve only shown what is currently backed by the Research team. This deck will be re-evaluated and updated regularly.
Blueprint Functionality Availability by Device
Desktop/Mobile | CTV (TAR) | CTV (Innovid) | |
---|---|---|---|
Foundation | |||
Foundation Carousel | |||
Multiple Video | |||
Content Collection (Exploration) | |||
Branching | |||
Poll | |||
Language Toggle Foundation | |||
Pharma Foundation | |||
Pharma Foundation Carousel | |||
Pharma Content Collection (Exploration) | |||
Hotspot (Exploration) | |||
Quiz | |||
Game |
Available | Coming Soon | Not Available |